In this project, we re-branded the palestinian Hebron (H1), a Palestinian city in constant struggle. This project revives the city under it’s Palestinian name: ‘The new Al-Khaleil’ and focuses on bringing investors to the city. Right along with the city branding, we designed an investors convention – ‘Investors Forum 2010′, that shows the investors how the city would look like under their investment. The Logo and language were drawn from Muslim traditional art, with a modern twist.
Designed at Shenkar, city branding course guided by Noy Naiman.Co-designed with Eido Gat .
Presented as guest speakers at the OkoRAUSCH festival in Cologne, Germany, 2011.
Winner of 2009 Wolda Talent awards.
Featured in Monocole magazine,
Samlil blog, FastCoDesign blog.